Since 2012, the announcement of the Car of the Year takes place at the Geneva International Motor Show (GIMS) -with the exception of 2023-. Taking place annually at the beginning of the year, GIMS is a perfect partner for Car of the Year. The Geneva Salon is a truly international and neutral with no domestic car industry. Therefore, it matches perfectly with the independence Car of the Year stands for. The Car of the Year Organization and the Geneva International Motor Show have signed a long-term agreement for this cooperation. In 2024, the announcement of the Car of the Year will be take place in the morning of the first press day, as the first press conference/announcement.

Switzerland's number 1 mobility club I founded in 1896 I 23 sections within Switzerland I ~1.5 million members I 1‘700 employees I 210 road patrol staff members I 360’000 roadside repairs I 81% rate of onward journey I 55’000 medical assistance support through own ETI-Med unit I 5‘700 medical assessments and 1’300 patient transport journeys I 21 technical centres I 143’000 technical checks on vehicles I 15 driving centres I 9’000 driver trainings with over 123’000 participants I 8 legal protection centres I 40’000 legal cases and over 7’000 legal consultations over the phone I 29 camping resorts with 650'000 tourist overnight stays I 80’000 safety vests distributed to first-year primary school pupils.

The broadcast company based in Lyon, Euronews, will cover the announcement of the Car of the Year at the Geneva Motor Show, on Monday afternoon before first press day. Euronews will cover the event broadcast in 5 languages and keep on their website for 3 months. From Europe to the world, on television and on digital platforms around the world, Euronews attracts a highly desirable audience, composed of curious open-minded leaders. Euronews is a widely recognized brand reaching more than 430 million homes across 166 countries.

Every year in mid-February, two weeks before the Geneva Motor Show, the Jury gathers for the last and deciding official testdrives at the CERAM proving ground in Mortefontaine northeast of Paris. The GROUPE UTAC CERAM, so its full name, runs proving grounds and test facilities in France. The GROUPE UTAC CERAM is not attached to a particular OEM or supplier. Their independence is a very important reason for the cooperation with the Car of the Year Organization.