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Carlo Cavicchi (Italy)
My judgement is based on following grounds:
In a year signed by an excellent average product quality, but also by some quite conventional ideas, the models that in my opinion have shown real innovation are the Volkswagen Polo and the Toyota IQ.
The research of perfection has reached, in Polo’s project, new heights in style, technology, driving pleasure and comfort, as rarely happens in this class.
Different, but nevertheless valuable, has been Toyota’s effort to deliver a solution consistent with modern lifestyles and everyday usage of cars. I consider Toyota’s model a car with still a few technical features to address; anyway, it’s an innovative proposal, which deserves appreciation for its intelligence and courage. The public’s response hasn’t until now been strong, but as often happens with such novelties time will fix things and the way shown by Toyota will be followed even by the most skeptical rivals.