Dagens Industri
Hakan Matson (Sweden)
My judgement is based on following grounds:
Opel Insignia
Brings a new dimension to the brand, with a more challenging and demanding positioning than its predecessor – and doing it with success. Nothing would have been possible without the striking styling, advanced hi-tech features and new exciting engines, some of them a leap into the future.
Alfa MiTo
Brings new dimensions to the segment, where styling, premium and sporty drive often are more about words than really delivering. MiTo is credible in all these respects. A modern interpretation of a classical brand. Cuore italiano!
Ford Fiesta
Brings new dimensions to the segment – and the brand, by offering the feel of a big car in a small one. The good drive, the further evolution of the design language and an engine with CO2-emissions below 100 grams per km are all strong factors.
Citroën C5
Brings new dimensions to the brand, by aiming at much more premium – even German – competitors. And doing it, in one version, without the classical hydraulic suspension, but still with a high level of comfort, is impressing.
Skoda Superb
Brings new dimensions to this type of car, being a notch and a hatch at the same time. But the car is superb (sorry!) also in other ways. Just take the astonishing leg room for rear seat passengers.