My judgement is based on following grounds:

Seven finalists of high quality. In every case, it is clear they improve the image of their predecessors.

Opel Insignia: Among the seven finalists, it is the one with most technological innovations. In top of an efficient power line with low fuel consumption, the manufacturer has started a wholly new design trend that is reflected in this model. An outstanding car in a close voting.

Alfa Romeo MiTo: Successful incursion of the brand in the small car segment. A true Alfa in spite of its size. Powerful engines and a pleasant drive are its main assets. Not so good the roominess, mostly in the rear, while the style is spectacular but too baroque.

Citroën C5: Perhaps the best Citroën ever. The manufacturer has made a big effort to improve the quality of the vehicle. A design not as modern as Insignia’s puts C5 slightly behind. Well equipped, yet it does not add as many innovations as its rival.

Renault Mégane: The manufacturer re-directs design: the new Mégane has not shocking lines, with a more classic style, not devoid of glamour. It improves noticeably over its predecessor.

Ford Fiesta / Skoda Superb: Both cars have important improvements in comfort and design in comparison with previous models, but they add few true innovations.

Volkswagen Golf: An excellent car, as successive Golfs have always been, but it does not bring any special novelty and its design is too conventional.